智能垃圾箱項目策劃書
專業(yè)名稱： 市場營銷
班 級： 111601
學生姓名： 梁寶
學 號： [1**********]8
指導教師： 李亨英
二零一五年六月
摘 要
活垃圾造成的污染一直是中國最嚴重的社會公害之一。鑒于改革開放以來中國經濟的高速發(fā)展、城市數量以及人口顯著增加、城市規(guī)模和范圍不斷擴大、城市化進程的加快，中國城市生活垃圾產量不斷增長，尤其是近年來，隨著經濟的迅猛發(fā)展，公共場合的垃圾不能很好的收集，造成垃圾污染環(huán)境和影響市容的問題也越來越嚴重。所以，把垃圾良好的收集、處理，防止環(huán)境污染，保護環(huán)境，維持生態(tài)平衡創(chuàng)造良好的市容市貌，已成為社會發(fā)展的一項重要舉措。而就如何科學合理的收集和處理垃圾，垃圾箱的設計起著直接影響作用。于是基于調查的基礎上，響應社會需求，我們設計的智能垃圾箱應運而生。
關鍵詞：職能；垃圾箱；環(huán)保
Abstract
Living garbage pollution has been one of the most serious social public hazards in China. Because of the high speed development of China's economy since the reform and opening up, number of cities and the population increased significantly, the urban scale and scope expands unceasingly, the speeding up of urbanization, city life garbage output growing in China, especially in recent years, with the rapid development of economy, public garbage cannot very good collection, environment and the city garbage pollution problem is becoming more and more serious. Good so, put the garbage collection, processing, to prevent environmental pollution, protect the environment and maintaining ecological balance to create a good districts, has become an important measure of social development. And how to scientific and reasonable collected and disposed of the rubbish, trash can play a direct impact on the design. Then based on the investigation on the basis of the response to the social needs, we design intelligent dustbin arises at the historic moment.
Keywords ：intelligent ；dustbin ；environmental protection
目 錄
第1章 項目介紹 ??????????????????????????11.1 項目開發(fā)背景??????????????????????????11.2 項目創(chuàng)新????????????????????????????21.3 項目描述????????????????????????????21.4 技術來源 ???????????????????????????3第2章 目標市場 ??????????????????????????42.1 市場調研????????????????????????????42.2 需求分析????????????????????????????52.3 競爭分析????????????????????????????52.4 市場細分????????????????????????????52.5 目標市場選擇??????????????????????????52.6 市場定位????????????????????????????5第3章 經營戰(zhàn)略 ??????????????????????????53.1 公司精神????????????????????????????53.2 經營理念????????????????????????????53.3 戰(zhàn)略目標????????????????????????????63.4 競爭戰(zhàn)略????????????????????????????63.5 經營模式????????????????????????????7第4章 營銷策略 ??????????????????????????74.1 產品策略????????????????????????????74.2 價格策略????????????????????????????84.3 分銷策略????????????????????????????84.4 促銷策略????????????????????????????8第5章 運行機制 ??????????????????????????85.1 公司法律形態(tài)??????????????????????????85.2 公司性質????????????????????????????95.3 基本制度????????????????????????????95.4 組織結構????????????????????????????9第6章 初期運作??????????????????????????126.1 公司選址 ???????????????????????????126.2 工作準備 ???????????????????????????126.3 人員招聘 ???????????????????????????136.4 運作時間計劃 ?????????????????????????14第7章 財務預測 ?????????????????????????147.1 資本結構 ???????????????????????????147.2 銷售預測 ???????????????????????????147.3 成本預測 ???????????????????????????157.4 利潤預測 ???????????????????????????167.5 投資回收預測 ?????????????????????????16
第8章 風險管理 ?????????????????????????16
